Levi's and Statues
My group and I wanted to promote the idea of Levi's jeans standing the test of time, so we chose to depict famous Singapore statues wearing these long-lasting jeans.
Concept
We were trying to find a way to promote Levi's jeans in a way that Singaporeans would relate to, while still keeping the motto that Levi's holds, which is that their jeans are long-lasting and durable. Thus, we decided to emphasise how sustainable and durable they are by editing the jeans onto famous Singapore statues. We also chose to edit the photos in an old-timely aesthetic to show how the jeans have lasted from then until now.
WIPs
